Meg Gassanov, PhD, SPP, CE
Founder and Principal Consultant
Meg Gassanov is a trusted strategic advisor , with more than 20 years of experience supporting organizations across the public and community-service sectors.
Systems-Level Leadership: Meg brings systems-level thinking to complex stakeholder environments, helping organizations navigate change, strengthen decision-making, and improve outcomes through integrated strategy and evaluation approaches.
Building Shared Understanding: Meg specializes in helping diverse stakeholders develop a common language around strategy, outcomes, and priorities, creating the alignment needed for effective decision-making and implementation.
Strategic and Practical Insight: Meg is recognized for combining strategic insight with practical implementation thinking, ensuring plans and recommendations are realistic, useful, and sustainable.
Professional Memberships
- Canadian Evaluation Society
- American Evaluation Association
- International Association for Strategy Professionals
Certifications and Training
- Strategy Planning Professional Certified, International Association for Strategy Professionals
- Credentialed Evaluator, Canadian Evaluation Society
- Change Management Certificate
- Human Centred Design Certificate
- Lean Sigma Yellow Belt
- ISO 9001:2015 Internal Quality Systems Auditor
- Organizational Design
Core Associates
Strategic Measures works with a trusted network of associates who regularly contribute to projects involving strategy, evaluation, research, facilitation, and stakeholder engagement.
Janice Ho, MA
Qualitative Research and Knowledge Mobilization
Janice is a research and communications consultant with expertise in qualitative research, report writing, editing, and knowledge mobilization. She has worked extensively with government, non-profit, health, and social service organizations, helping clients gather insights, synthesize complex information, and communicate findings clearly and effectively. Janice holds a Master's degree in Criminology from the University of Toronto and brings a strong understanding of social policy, justice, health, and community issues.
Principal Associate
Erin Smith, MIPH
Evaluation, Strategy, and Facilitation
Erin is an evaluator and strategic planning professional with experience supporting public, non-profit, and community-sector organizations. She specializes in program evaluation, research, facilitation, and project management, helping organizations strengthen decision-making and improve outcomes. Erin brings strong analytical, communication, and stakeholder engagement skills, along with expertise in data collection, qualitative analysis, and adult learning. She holds a Graduate Certificate in Evaluation from the University of Victoria and a Certificate in Adult Learning and Development from the University of Toronto.
Metasebia “Metty” Assefa, MSc
Evaluation, Capacity Building, and Equity
Metty is an evaluator and applied research professional with more than six years of experience across child welfare, health, and community settings. She specializes in mixed methods evaluation, performance measurement, capacity building, and translating evidence into practical tools for service improvement. Metty brings strong skills in framework and indicator development, survey design, qualitative and quantitative analysis, facilitation, dashboards, and accessible reporting. Her work has included supporting community organizations to strengthen their evaluation capacity and conducting culturally responsive research with Black communities and other populations experiencing systemic inequities. Metty holds an MSc and a Graduate Diploma in Public Policy and Program Evaluation.
Christina Gallucci, MHE, CE, PMP
Strategy, Evaluation, and Project Management
Christina is an evaluator and project management professional with expertise in mixed methods evaluation, applied research, data analysis, and project planning. She has supported complex initiatives in healthcare, long-term care, and education, helping organizations develop evaluation approaches, interpret qualitative and quantitative findings, and translate evidence into practical improvements. Christina brings strong skills in logic model development, survey design, focus group facilitation, report writing, and knowledge mobilization. She is particularly skilled at bringing structure to evolving projects, engaging diverse stakeholders, and communicating complex information clearly. Christina holds a Master's of Health Evaluation, the Credentialed Evaluator designation from the Canadian Evaluation Society, and the Project Management Professional certification.
Associates
Additional expertise is brought into projects as needed through a network of specialized collaborators and subject matter experts.
Amanda Bell, MASc, P.Eng.
Quality Improvement and Business Process Analysis
Amanda is an experienced public sector management consultant known for her skills in process analysis and applying quality improvement methodology. Her expertise includes qualitative and quantitative analysis, data visualization, and the development of key performance indicators. She has led significant projects to enhance client experience and operational efficiency in healthcare settings. She is Green Belt trained in Lean Six Sigma and has extensive experience in managing relationships with the public and handling sensitive strategic issues.
Natalia lonescu, PMP
Business Analysis, Project Management, and Strategic Change Initiatives
Natalia is a Project Management Professional (PMP) with more than 15 years of experience delivering complex initiatives across technology, organizational development, business transformation, and social impact sectors. She specializes in project management, business analysis, process improvement, and strategic change initiatives, helping organizations translate vision into practical, measurable results. Natalia has successfully led projects using waterfall, agile, and hybrid methodologies and is known for building strong client relationships, leading high-performing teams, and delivering value-added solutions on time and within budget.
James Iveniuk, PhD
Advanced Statistics, Survey Methodology
James is a quantitative researcher and statistician with expertise in survey methodology, statistical analysis, and applied social research. He specializes in transforming complex data into meaningful insights that support evidence-informed decision-making. His work spans academic, policy, and community-based research, with extensive experience analyzing survey and administrative datasets. James holds a PhD in Sociology from the University of Chicago and brings deep expertise in quantitative methods, research design, and data interpretation.
Jabari Lindsay, MPPAL, BSW
Community Development, Equity, and Public Policy
Jabari is a community development and public-sector leader with extensive experience advancing equity, access, and inclusion across community, social service, and government settings. He brings deep expertise in stakeholder engagement, youth development, government relations, and equity-focused systems change, with a strong ability to build trust and relationships across diverse communities, organizations, and sectors. His work includes leadership roles in income supports, employment services, and youth development, as well as leading the development of the City of Toronto’s Youth Equity Strategy and co-developing support systems for Black and Indigenous staff.
Afroz Sajwani, MPH
Evaluation, Performance Measurement, and Data Strategy
Afroz is an evaluator and public health professional with expertise in performance measurement, program evaluation, research, and data-informed decision-making. With more than fifteen years of experience in policy and program development, implementation, and evaluation, she helps organizations design meaningful performance measurement systems. Afroz brings extensive experience in stakeholder engagement, qualitative and quantitative research, and working with equity-deserving communities to support organizational learning and improvement.